Stakehubstakehub.in
Digital Marketing Head
VisitFintechUnlisted EquityInfluencerContentSocialPR
Challenge
Stakehub is a fintech platform for unlisted equity and pre-IPO shares in India — listing companies like OYO, NCDEX, SBI Mutual Fund, CSK, Apollo Green and HDFC Securities. The category is unfamiliar to most retail investors, the products are complex, and trust is everything. The mandate: scale users 20x in a single quarter without diluting brand, education quality, or compliance posture.
Strategy
- Influencer-led top of funnel with finance creators who could translate unlisted equity for a mainstream audience
- Education-first content engine — explainers on pre-IPO investing, valuation basics, and deep-dives into listed companies (OYO, NCDEX, CSK, SBI MF)
- Always-on social systems engineered for daily presence, saves and shares — not vanity reach
- Founder-led PR push to anchor authority in the unlisted equity category
- Growth loops connecting content → community → product activation
Execution
- Built the influencer pipeline end-to-end: sourcing, creative briefs, hooks, compliance review and ROI tracking
- Shipped a recurring content engine across Instagram, YouTube Shorts and LinkedIn — company deep-dives, market commentary, founder POV
- Tightened onboarding and activation funnels so paid attention converted into KYC-completed, active users
- Weekly growth reviews tied to acquisition cost, activation rate and cohort retention
- Coordinated the founder feature in Business Standard to anchor national credibility
Result
Scaled Stakehub from approximately 5,000 to 100,000+ users in 4 months — a 20x lift in a high-trust, education-heavy fintech category. Founder coverage secured in Business Standard, establishing Stakehub as a category-defining brand in unlisted equity.